Defining market needs
Finding the right positioning
Choosing the partners
Establishing the investment budget
Defining market needs
Finding the right positioning
Choosing the partners
Establishing the investment budget
The offer: facilties, treatments, USP’s
The pricing: benchmark, competition, local market
The revenus: treatments, retail, memberships,
programs, cures…
Accurate preopening expenses
Realistic budget forecast
Complete P&L budget
HR structure
Cost saving plan